Idea
2011. Kickoff for the adidas adipower predator. It's available in the striking colours of orange, black and white – exclusively at european INTERSPORT stores. Its special feature: the five "lethal zones" – each one for an optimal play in any situation. The goal: to position the adipower predator as the boot for the perfect ball control.
The result: 5 viral videos for 5 lethal zones with 5 lethal key players.
